Dishaya / Work Packages / Pricing Research

Pricing Research You Can Defend

Turn one messy question into a client-ready report and deck where every claim taps to its source. This package answers the pricing question: what the market charges, why, and where it is heading, ready for the client who asks where every number came from.

What The Package Contains

• A designed pricing report. The pricing models used in the category, published price points and tiers, what drives willingness to pay, and where pricing is heading. Exportable to Word and PDF.
• A source ledger. Every price point and claim labelled verified, partial, unverified, or contradicted, with the exact source passage one tap away.
• A matching deck, if you want one. This package is preset to produce a report. Switch the output before the run starts and the same findings arrive as presentation slides, exportable to PowerPoint.

Every claim is checked against its exact source passage before it is written. What fails the check is disclosed, never hidden.

An Example Structure

An illustrative outline of a finished pricing report. The actual sections follow your question.

• How The Category Prices: Models In Use
• Published Price Points And Tiers
• What Drives Willingness To Pay
• Packaging, Discounts, And Contract Patterns
• Where Pricing Is Heading
• Confidence Ledger And Sources

Who Uses It

Consultants reach for this package when a client asks what the market will bear and expects the answer to survive procurement. Founders use it before setting or changing their own pricing, because a price argued from sourced evidence lands better than a hunch. Either way, the person across the table can tap any number and see where it came from.

Frequently Asked Questions

Where Do The Price Points Come From?

From published sources: pricing pages, filings, press coverage, and industry research. Every claim is checked against its exact source passage before it is written, and in the finished report each price taps open the passage that supports it.

What About Companies That Do Not Publish Pricing?

The report tells you. Unpublished pricing is never guessed at: where the evidence is thin the claim carries a partial or unverified label, and the Confidence Ledger states plainly what the run could not confirm. What fails the check is disclosed, never hidden. A verified label means a claim is supported by its cited source, not that the source is infallible.

Can I Narrow The Research Before It Runs?

Yes. The template prefills a pricing question you edit first: name the product category, a region, or the competitors you care about. Nothing runs, and nothing is spent, until you start it.