Dishaya / Work Packages / Customer Research Summary

Customer Research You Can Defend In The Roadmap Meeting

What do buyers in your segment actually want? Turn one messy question into a client-ready report and deck where every claim taps to its source, so "customers want this" arrives with evidence instead of a hunch.

What The Package Contains

One edited question in. Three things out, built to travel together:

• A designed report. How the segment buys: needs, objections, decision criteria, and switching triggers, each finding carrying its evidence. Exportable to Word and PDF.
• A matching deck. The same findings as slides for the roadmap, positioning, or investor conversation, exportable to PowerPoint.
• A source ledger. Every finding labelled verified, partial, unverified, or contradicted, with the exact source passage one tap away.

Every claim is checked against its exact source passage before it is written. What fails the check is disclosed, never hidden.

An Example Structure

An illustrative outline. The real structure follows the question you ask.

• Who The Buyer Is
• Needs And Jobs To Be Done
• Decision Criteria That Win Deals
• Objections And Deal Breakers
• Switching Triggers
• Where The Evidence Runs Thin

Who Uses It

Founders use it before positioning, pricing, and roadmap decisions, so the claim about what customers want comes with a source attached. Product marketers use it to ground messaging in reported buyer behavior, and consultants use it to pressure-test a client's assumptions about their own segment.

Frequently Asked Questions

Does This Replace Talking To Customers?

No. It summarizes what published research already says: studies, surveys, reviews, and reported buying behavior. It makes your own customer interviews sharper by showing what is already established and what is genuinely unknown; it does not replace them.

How Do I Know A Finding Is Real And Not Invented?

Every claim is checked against its exact source passage before it is written. Each finding carries a label, verified, partial, unverified, or contradicted, and taps open the passage behind it. What fails the check is disclosed, never hidden.

What If My Niche Has Little Published Research?

Then the report says so. Gaps are listed as open questions instead of being papered over, and thinly supported findings carry partial or unverified labels so you know exactly where the evidence runs out.